How to make your tanning salon more profitable.
Do you own or manage a Tanning salon?
Do you have a Tanning Salon but feel increasingly concerned about
the local competition and the subsequent dwindling customer base?
It doesn't seem to matter how professional you are or how good
your Salon is, it seems that price is King, and because your competitors
do it cheaper - you are losing out.
Well, at the moment there is a new weapon, and this weapon is
a Nail Art Machine, use it to fight back, by offering a service
that your competitor doesn't. You can make extra money from your
customers and you can drag new ones in, who may want to use your
other services aswell!
With the Nail care business being worth $6.85 billion in the
United States according to 'Nails Magazine', but the nail art
portion equates to only 3.5% of that. This small level is
due in part to the small number of nail technicians who engage
in Nailart, probably because of its difficult and time consuming
nature. The Nail Art business could be worth a substantial amount
on its own, if more establishments offered this service.
You could tap into this growing market and provide a new and exciting
proposition along side your Sunbeds and Spray Tanning. The machine
does not take up a lot of room and the training is relatively
easy, you just need to undertake a manicure course and receive training for using
the machine.
In no time at all, you could be gathering in a whole new set
of clients and marketing a whole new business model. For very
little outlay (compared to sunbeds and spray tanning), meaning
you wouldn't be taking a high risk, but your return could be substantial. Take
the risk now, you won't know until you try, and see your salon
return to the levels of profit that you once took for granted.
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